Advertising the Brooklyn Nets

This picture is one of the many advertising around, this one is from the train station Atlantic Ave, where the Barclay Center resides. Advertising is the way consumers can get a knowledge of the product being sold in this case Brooklyn Nets, tickets & merchandises, and what the product is truly about. Advertising is used in many different ways, in this case a billboard in one of our busiest transportation system, the radio shows such like Power 105.1 and Hot 97.1 shouting out the new arena and the latest games about to begin for the Brooklyn Nets, the in between commercials on television shows, and even in the news like for example Brooklyn 12 (a special channel only shown in the borough). This type of advertising being used is called the Product advertising, these type of advertising is demonstrating the specific goods you can receive by attending their games, being led by one of the NBA's top superstar point guard Deron Williams. In my opinion the way the marketers are advertising the Brooklyn Nets is unique and a safe approach, they are slowing introducing the players that are suppose to represents us to the Brooklyn fans, and vise a verse.

Retailing the Name Brooklyn Nets...

Retailing what the Brooklyn Nets is all about right now. The NBA season hasn't officially started, just per-season basketball is whats going on right now, which gives a glimpse on what the Brooklyn Nets has to offer as of right now. I being a Brooklyn native myself, and living off the Atlantic ave, across town from the Barclay Center, I personally went to take a look at the new, not yet open Nets Store. They do have a lot, and I mean a lot of merchandise being pending to be sold to the new Brooklyn Nets fans, waiting patiently the opening of the store. But, the fans and the people supporting Brooklyn on their new team, don't have to wait for the opening of the Nets Store, Foot Locker, Champs. Foot Action and even Macy's Sports Store has all latest jerseys, hats, posters, and even t-shirts of the Brooklyn Nets. You would think pricing of these new hot items would be a problem? But its truly not. A Simple black baseball cap with the Nets logo comes out to be around 39 bucks alone. The Brooklyn Nets merchandise are even being up to sell through electronic retailing such as websites like the NBAstore.com or the Netsstore.com. If your a true Brooklyn Nets fan go check out the merchandise and be one of the first before the season actually begins.

Brooklyn Nets Consumer Decision Making

The consumer decision making for the Brooklyn Nets started recently with the grand opening of the Barclay Center and having a huge concert with a Brooklyn native Jay-Z. This demsostrates the postpurchase behavior, by purchasing the concert tickets the consumer is expecting the outcome of the enjoyment of the concert with big celebrities. Also the opening NBA season game is here versus new rival the New York Knicks, this is when factors determining the level of consumer involvement demostrates in the interest part. The involvement of a consumer's hobby or like is naturlly vary from one consumer to another. The culture and value that the Brooklyn Nets influence on their consumers is by making service all around the Brooklyn community. The Brooklyn Nets focuses on all type of classes from lower to upper by the purchasing of the tickets you can tell.