Brooklyn Nets and their Business Marketing

The term business marketing is the marketing of goods and services to individuals and companies for business to business purposes not consumers, which in this case would be the "players" of the Brooklyn Nets. The usage of the players is how players besides actually playing in the games are getting paid. For instance Deron Williams, the starting point guard of the Brooklyn Nets has signed over the right of using his name in a magazine, for other businesses such as Modell's, foot locker, foot actions and etc can see and want to invest for future campaigns. Business to business are primary used with the players through the network that presents the Brooklyn Nets games, for instance the YES network, TNT network and ESPN network. Business to business electronic commerce uses the internet to facilitate the exchange of goods and services; the website theBrooklyngame.com is a great example of this. The Brooklyn Nets website shows how stickiness is used when they keep a count of how many visit on their fan page. But behind the closed doors, behind what we actually see or hear about the Brooklyn Nets games, the business to business operations all begins with trust, without trust the nets organizations can't continue providing the players, and without players to play consumers can't purchase to view the games.

Brooklyn Nets: Segmenting and Targeting Markets

The prime objective of marketing the Brooklyn Nets is the market, which creates the willingness of satisfying consumer needs. The Brooklyn Nets market segment to satisfy the loyal basketball fans. These loyal fans share similar characteristics with other basketball fans who loves other teams from the NBA. The Brooklyn Nets meet the four criteria presented as the targeting markets; substantially, identifiablility and measurably, accessibility, and responsiveness. When segmentation of the Brooklyn Nets is concern, the geographic is everything, for instance where the Barclay center is located at is really smart on how to bring fans/consumers. The Barclay Center is where all main train lines meet. Age: mainly kids up to grown adults go to check out the games. Gender: when it comes to gender mainly men tend to favor a basketball, especially the new rival of crosstown, NY Knicks vs. Brooklyn Nets. Income: the seats closer to the actual is the most expensive, the higher up the cheaper the tickets. Now all the Brooklyn Nets needs to focus on is maintaining positioning over there competitors.