Brooklyn Nets: Segmenting and Targeting Markets

The prime objective of marketing the Brooklyn Nets is the market, which creates the willingness of satisfying consumer needs. The Brooklyn Nets market segment to satisfy the loyal basketball fans. These loyal fans share similar characteristics with other basketball fans who loves other teams from the NBA. The Brooklyn Nets meet the four criteria presented as the targeting markets; substantially, identifiablility and measurably, accessibility, and responsiveness. When segmentation of the Brooklyn Nets is concern, the geographic is everything, for instance where the Barclay center is located at is really smart on how to bring fans/consumers. The Barclay Center is where all main train lines meet. Age: mainly kids up to grown adults go to check out the games. Gender: when it comes to gender mainly men tend to favor a basketball, especially the new rival of crosstown, NY Knicks vs. Brooklyn Nets. Income: the seats closer to the actual is the most expensive, the higher up the cheaper the tickets. Now all the Brooklyn Nets needs to focus on is maintaining positioning over there competitors.