The marketing team for the Brooklyn Nets had a lot on their plates, they were competing with the other publicity's around the NBA. They had to figure out a marketing approach on how to re-introduce the Nets organization into a brand new community, yet alone into a city where the rivals are right next door the NY Knicks. They first started with promotion on the team. The marketers informed the audience in other words the new fans emerging about this new Nets team representing Brooklyn. The marketing team focused on promotional strategy such as advertising, public relations, merchandise selling and special promotion towards tickets. This was a great way of promotional mix to introduce the Brooklyn Nets. This only led to more of an excitement for the grand opening of the Brooklyn Nets. But they had a competitor which are the NY Knicks, besides competing against each other within the season, they also have to compete in the city. Who really is the best team of New York: only on November 26, 2012 can say. The communication process involves a lot of elements, but this is one important way the Brooklyn Nets will be learned about. Noise is what occurring right now, such as advertisements, articles, the Nets store, billboards, and other media use. The feedback channel will be shown once the season is in full set and the Nets are actual contenders in the league. As the season continues on, only then we can judge.
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