As for the Brooklyn Nets, they themselves are a new product, not necessary to the world but to the consumers, producer, and the market. The change from New Jersey to Brooklyn means new arena, new fans, new gear, new publicity, and new excitement within the community. The Brooklyn Nets' new product strategy all started with the Brooklyn community and how the community was going to accept the arrival of a new team representing this borough and the NBA. After months of negotiations and legal work, officially New Jersey transferred over to the Brooklyn and became the Brooklyn Nets. The idea generation in the development of the Brooklyn Nets focuses mainly on customers, employees, distributors and competitors. Days leading up for the Brooklyn Nets debut, the development of the organization's market strategy was finally coming together. Were already a couple months into the NBA season and already Brooklyn Nets are living up to the hype; the organization's market team created.
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