Brooklyn Nets Target Market Approach

The grand opening date is approaching soon for the reveal of the Barclay Center with the performance of the co-owner and "best rapper alive" Jay-Z. The concert is suppose draw in the first look of their target market, which is who ever can purchase the ticket to attend the concert and full capacity in the Barclay center. This is to introduce the basketball arena and the new home of the Brooklyn Nets. As long as people who has money is able to support and consume tickets to watch the new Brooklyn Nets play, then their target market is complete. The Brooklyn Nets are the first team back in Brooklyn since the baseball team the dodgers were here 55 years ago, so the marketing strategy is to understand and get a feel to the external environment to the community. Only September 28, 2012 will be known.