Retailing the Name Brooklyn Nets...

Retailing what the Brooklyn Nets is all about right now. The NBA season hasn't officially started, just per-season basketball is whats going on right now, which gives a glimpse on what the Brooklyn Nets has to offer as of right now. I being a Brooklyn native myself, and living off the Atlantic ave, across town from the Barclay Center, I personally went to take a look at the new, not yet open Nets Store. They do have a lot, and I mean a lot of merchandise being pending to be sold to the new Brooklyn Nets fans, waiting patiently the opening of the store. But, the fans and the people supporting Brooklyn on their new team, don't have to wait for the opening of the Nets Store, Foot Locker, Champs. Foot Action and even Macy's Sports Store has all latest jerseys, hats, posters, and even t-shirts of the Brooklyn Nets. You would think pricing of these new hot items would be a problem? But its truly not. A Simple black baseball cap with the Nets logo comes out to be around 39 bucks alone. The Brooklyn Nets merchandise are even being up to sell through electronic retailing such as websites like the NBAstore.com or the Netsstore.com. If your a true Brooklyn Nets fan go check out the merchandise and be one of the first before the season actually begins.

Brooklyn Nets Consumer Decision Making

The consumer decision making for the Brooklyn Nets started recently with the grand opening of the Barclay Center and having a huge concert with a Brooklyn native Jay-Z. This demsostrates the postpurchase behavior, by purchasing the concert tickets the consumer is expecting the outcome of the enjoyment of the concert with big celebrities. Also the opening NBA season game is here versus new rival the New York Knicks, this is when factors determining the level of consumer involvement demostrates in the interest part. The involvement of a consumer's hobby or like is naturlly vary from one consumer to another. The culture and value that the Brooklyn Nets influence on their consumers is by making service all around the Brooklyn community. The Brooklyn Nets focuses on all type of classes from lower to upper by the purchasing of the tickets you can tell.

The Developing Global Vision of the Brooklyn Nets

  The Brooklyn Nets has impacted NYC like no other team has in over five decades. The transition of New Jersey to the big apple has created a buzz within the states. But what about globally? The NBA is known all world wide, the organization of the Brooklyn Nets has taken that aspect under consideration and now has expanded their marketing vision globally. First of all, by having a owner whose mainly Russian creates a buzz of this team he owes in Russia. The co-owner Jay-Z is a very well known in the music industry globally and with his help marketing the team also makes other foreign countries take a look at Brooklyn in the NYC. Once the NBA season begins we'll see if the global marketing paid off, only time will tell.

Brooklyn Nets Target Market Approach

The grand opening date is approaching soon for the reveal of the Barclay Center with the performance of the co-owner and "best rapper alive" Jay-Z. The concert is suppose draw in the first look of their target market, which is who ever can purchase the ticket to attend the concert and full capacity in the Barclay center. This is to introduce the basketball arena and the new home of the Brooklyn Nets. As long as people who has money is able to support and consume tickets to watch the new Brooklyn Nets play, then their target market is complete. The Brooklyn Nets are the first team back in Brooklyn since the baseball team the dodgers were here 55 years ago, so the marketing strategy is to understand and get a feel to the external environment to the community. Only September 28, 2012 will be known.

Ethics and Social Reponsibility from the Brooklyn Nets

Brooklyn Nets being the latest and most surprising team about to start in the up and coming 2012-2013 NBA season,amerges a lot questions. All the expectations that the owners and organization have for the up and coming season is it ethical?
Ethics is the moral princples or value that influence heavily on the behavior of a group in this case the Brooklyn Nets. Owner Mikhail Prokhorov spents a little over $ 81 million dollar into the grand opening of the Brooklyn Nets. Mikhail Prokhorov keeps marketing that with the starting five of Deron Williams, Joe Johnson, Gerald Wallace, Brook Lopes and Kris Humphies that they can actually compete with the big dogs in the NBA like OKC's starting five, Los Angeles Lakers or even the champions Miami Heat. Some morals that the Brooklyn Nets are having is the positive impact they have brought back into the borough of Brooklyn. Last time there was a team here in Brooklyn, were the Brooklyn Dodgers in the baseball world. The Brooklyn Nets having an international owner Mikhail Prokhorov (russian) brings an international look at the Brooklyn Nets.The social responsibility of having an russian owner is that, when tourists comes into New York, a lot of tourists do sight seeing but the Brooklyn Nets being a new spot will be the new center of attention.

Strategic Advantage of the Brooklyn Nets!

The Introduction of the Brooklyn Nets into the Big Apple!...

     This video presents the Brooklyn Nets Marketing Plan to impact the Brooklyn Community!...

           It surely made an impact on me! Can't wait for the up and coming 2012-2013 NBA season,

                 I being a OKC Thunder fan, makes me take a pause on my team and focus a bit on the 

                               Brooklyn Nets.

The New Brooklyn Nets and their Strategic Planning towards the Brooklyn Community!

Less than a year ago, the Nets signed over from New Jersey to the big lights of New York City in a small borough call Brooklyn. I being a resident of Brooklyn, can see the impact the Nets are having and the 2012-2013 NBA season hasn't even started.

 

 ”Hello Brooklyn. I’m #8, Deron Williams, three-time NBA All-Star and father of four.”

 

The Brooklyn Nets marketing strategic planning is to introduce Brooklyn to the Nets and the Nets to Brooklyn.The New York Knicks are not the only power house in New York City, Brooklyn Nets are here to fight for the thrown and they are not willing to back down. Besides they entering this new NBA season, with fresh start and a shot at the championship round, they are also providing the Brooklyn community a better outlook than past troubles. Introducing the new Barclay Center on Atlantic ave, the Brooklyn community can't wait till the grand opening on September 28, 2012 of a concert of "Brooklyn's Finest" rapper/co-owner Jay-Z. The ultimate goal of the Brooklyn Nets is to bring in positive into the borough of Brooklyn as well as trophy, only the up and coming season can tell....