Brooklyn Nets: Integrated Marketing Communication

 

The marketing team for the Brooklyn Nets had a lot on their plates, they were competing with the other publicity's around the NBA. They had to figure out a marketing approach on how to re-introduce the Nets organization into a brand new community, yet alone into a city where the rivals are right next door the NY Knicks.  They first started with promotion on the team. The marketers informed the audience in other words the new fans emerging about this new Nets team representing Brooklyn. The marketing team focused on promotional strategy such as advertising, public relations, merchandise selling and special promotion towards tickets. This was a great way of promotional mix to introduce the Brooklyn Nets. This only led to more of an excitement for the grand opening of the Brooklyn Nets. But they had a competitor which are the NY Knicks, besides competing against each other within the season, they also have to compete in the city. Who really is the best team of New York: only on November 26, 2012 can say. The communication process involves a lot of elements, but this is one important way the Brooklyn Nets will be learned about. Noise is what occurring right now, such as advertisements, articles, the Nets store, billboards, and other media use. The feedback channel will be shown once the season is in full set and the Nets are actual contenders in the league. As the season continues on, only then we can judge.

Brooklyn Nets and their view on Developing and Managing Products

As for the Brooklyn Nets, they themselves are a new product, not necessary to the world but to the consumers, producer, and the market. The change from New Jersey to Brooklyn means new arena, new fans, new gear, new publicity, and new excitement within the community. The Brooklyn Nets' new product strategy all started with the Brooklyn community and how the community was going to accept the arrival of a new team representing this borough and the NBA. After months of negotiations and legal work, officially New Jersey transferred over to the Brooklyn and became the Brooklyn Nets. The idea generation in the development of the Brooklyn Nets focuses mainly on customers, employees, distributors and competitors. Days leading up for the Brooklyn Nets debut, the development of the organization's market strategy was finally coming together. Were already a couple months into the NBA season and already Brooklyn Nets are living up to the hype; the organization's market team created. 

Brooklyn Nets and their way of Product Concepts

The term product can be view in many different ways, but with this particular company the Brooklyn Nets its more of a persuasive promotion campaign, it can be both favorable and unfavorable. Sports fans, in this case basketball fans, are willing to purchase tickets to watch the product which are the players that make up the team, in exchange to enjoy a competitive game for a victory. This is an example of consumer product, which brings satisfaction to the consumer also known as the buyer of a personal wants. The Brooklyn Nets are part of a product mix that is associated with the NBA branding. They are one of many teams that offer clothing, jerseys, hats, headphones, wallpaper and etc. In other words the Brooklyn Nets are the product line because they are representing NBA. But this all occurs within itself, because of branding mark.

Brooklyn Nets and their Sales Promotion & Personal Selling

There are so many different ways that the Brooklyn Nets shows efforts on sales promotion. The type of sales promotion they focus on is Consumer sales promotion which ultimately targeted to a wide market. Since the Nets are new to the Brooklyn community the marketers is promoting the fact this is the new mega sports team since the early 50's Brooklyn Dodgers. Tickets sales (can be compared to premiums) for the new 2012-2013 NBA season, compared to their new rivals NY Knicks, are at a really low cost. Also before the Nets arrived to Brooklyn, they resided in New Jersey, making their loyal fans loyal customers. As a reward, for the opening game in the Barclays center against Torato Raptors, during halftime they gave out t-shirts, and a lot of enterainment as well such as contests. The NBA are mainly huge through online sales promotions such as Studhub.com, and other websites. With all the sales promotions revolving around the Brooklyn Nets and with all the publicty surrounded them, they making it to the playoff would be a great way to repay back the fans.