Brooklyn Nets and their Business Marketing

The term business marketing is the marketing of goods and services to individuals and companies for business to business purposes not consumers, which in this case would be the "players" of the Brooklyn Nets. The usage of the players is how players besides actually playing in the games are getting paid. For instance Deron Williams, the starting point guard of the Brooklyn Nets has signed over the right of using his name in a magazine, for other businesses such as Modell's, foot locker, foot actions and etc can see and want to invest for future campaigns. Business to business are primary used with the players through the network that presents the Brooklyn Nets games, for instance the YES network, TNT network and ESPN network. Business to business electronic commerce uses the internet to facilitate the exchange of goods and services; the website theBrooklyngame.com is a great example of this. The Brooklyn Nets website shows how stickiness is used when they keep a count of how many visit on their fan page. But behind the closed doors, behind what we actually see or hear about the Brooklyn Nets games, the business to business operations all begins with trust, without trust the nets organizations can't continue providing the players, and without players to play consumers can't purchase to view the games.

Brooklyn Nets: Segmenting and Targeting Markets

The prime objective of marketing the Brooklyn Nets is the market, which creates the willingness of satisfying consumer needs. The Brooklyn Nets market segment to satisfy the loyal basketball fans. These loyal fans share similar characteristics with other basketball fans who loves other teams from the NBA. The Brooklyn Nets meet the four criteria presented as the targeting markets; substantially, identifiablility and measurably, accessibility, and responsiveness. When segmentation of the Brooklyn Nets is concern, the geographic is everything, for instance where the Barclay center is located at is really smart on how to bring fans/consumers. The Barclay Center is where all main train lines meet. Age: mainly kids up to grown adults go to check out the games. Gender: when it comes to gender mainly men tend to favor a basketball, especially the new rival of crosstown, NY Knicks vs. Brooklyn Nets. Income: the seats closer to the actual is the most expensive, the higher up the cheaper the tickets. Now all the Brooklyn Nets needs to focus on is maintaining positioning over there competitors.

Brooklyn Nets: Integrated Marketing Communication

 

The marketing team for the Brooklyn Nets had a lot on their plates, they were competing with the other publicity's around the NBA. They had to figure out a marketing approach on how to re-introduce the Nets organization into a brand new community, yet alone into a city where the rivals are right next door the NY Knicks.  They first started with promotion on the team. The marketers informed the audience in other words the new fans emerging about this new Nets team representing Brooklyn. The marketing team focused on promotional strategy such as advertising, public relations, merchandise selling and special promotion towards tickets. This was a great way of promotional mix to introduce the Brooklyn Nets. This only led to more of an excitement for the grand opening of the Brooklyn Nets. But they had a competitor which are the NY Knicks, besides competing against each other within the season, they also have to compete in the city. Who really is the best team of New York: only on November 26, 2012 can say. The communication process involves a lot of elements, but this is one important way the Brooklyn Nets will be learned about. Noise is what occurring right now, such as advertisements, articles, the Nets store, billboards, and other media use. The feedback channel will be shown once the season is in full set and the Nets are actual contenders in the league. As the season continues on, only then we can judge.

Brooklyn Nets and their view on Developing and Managing Products

As for the Brooklyn Nets, they themselves are a new product, not necessary to the world but to the consumers, producer, and the market. The change from New Jersey to Brooklyn means new arena, new fans, new gear, new publicity, and new excitement within the community. The Brooklyn Nets' new product strategy all started with the Brooklyn community and how the community was going to accept the arrival of a new team representing this borough and the NBA. After months of negotiations and legal work, officially New Jersey transferred over to the Brooklyn and became the Brooklyn Nets. The idea generation in the development of the Brooklyn Nets focuses mainly on customers, employees, distributors and competitors. Days leading up for the Brooklyn Nets debut, the development of the organization's market strategy was finally coming together. Were already a couple months into the NBA season and already Brooklyn Nets are living up to the hype; the organization's market team created. 

Brooklyn Nets and their way of Product Concepts

The term product can be view in many different ways, but with this particular company the Brooklyn Nets its more of a persuasive promotion campaign, it can be both favorable and unfavorable. Sports fans, in this case basketball fans, are willing to purchase tickets to watch the product which are the players that make up the team, in exchange to enjoy a competitive game for a victory. This is an example of consumer product, which brings satisfaction to the consumer also known as the buyer of a personal wants. The Brooklyn Nets are part of a product mix that is associated with the NBA branding. They are one of many teams that offer clothing, jerseys, hats, headphones, wallpaper and etc. In other words the Brooklyn Nets are the product line because they are representing NBA. But this all occurs within itself, because of branding mark.

Brooklyn Nets and their Sales Promotion & Personal Selling

There are so many different ways that the Brooklyn Nets shows efforts on sales promotion. The type of sales promotion they focus on is Consumer sales promotion which ultimately targeted to a wide market. Since the Nets are new to the Brooklyn community the marketers is promoting the fact this is the new mega sports team since the early 50's Brooklyn Dodgers. Tickets sales (can be compared to premiums) for the new 2012-2013 NBA season, compared to their new rivals NY Knicks, are at a really low cost. Also before the Nets arrived to Brooklyn, they resided in New Jersey, making their loyal fans loyal customers. As a reward, for the opening game in the Barclays center against Torato Raptors, during halftime they gave out t-shirts, and a lot of enterainment as well such as contests. The NBA are mainly huge through online sales promotions such as Studhub.com, and other websites. With all the sales promotions revolving around the Brooklyn Nets and with all the publicty surrounded them, they making it to the playoff would be a great way to repay back the fans.

Advertising the Brooklyn Nets

This picture is one of the many advertising around, this one is from the train station Atlantic Ave, where the Barclay Center resides. Advertising is the way consumers can get a knowledge of the product being sold in this case Brooklyn Nets, tickets & merchandises, and what the product is truly about. Advertising is used in many different ways, in this case a billboard in one of our busiest transportation system, the radio shows such like Power 105.1 and Hot 97.1 shouting out the new arena and the latest games about to begin for the Brooklyn Nets, the in between commercials on television shows, and even in the news like for example Brooklyn 12 (a special channel only shown in the borough). This type of advertising being used is called the Product advertising, these type of advertising is demonstrating the specific goods you can receive by attending their games, being led by one of the NBA's top superstar point guard Deron Williams. In my opinion the way the marketers are advertising the Brooklyn Nets is unique and a safe approach, they are slowing introducing the players that are suppose to represents us to the Brooklyn fans, and vise a verse.