Brooklyn Nets and their Business Marketing

The term business marketing is the marketing of goods and services to individuals and companies for business to business purposes not consumers, which in this case would be the "players" of the Brooklyn Nets. The usage of the players is how players besides actually playing in the games are getting paid. For instance Deron Williams, the starting point guard of the Brooklyn Nets has signed over the right of using his name in a magazine, for other businesses such as Modell's, foot locker, foot actions and etc can see and want to invest for future campaigns. Business to business are primary used with the players through the network that presents the Brooklyn Nets games, for instance the YES network, TNT network and ESPN network. Business to business electronic commerce uses the internet to facilitate the exchange of goods and services; the website theBrooklyngame.com is a great example of this. The Brooklyn Nets website shows how stickiness is used when they keep a count of how many visit on their fan page. But behind the closed doors, behind what we actually see or hear about the Brooklyn Nets games, the business to business operations all begins with trust, without trust the nets organizations can't continue providing the players, and without players to play consumers can't purchase to view the games.

Brooklyn Nets: Segmenting and Targeting Markets

The prime objective of marketing the Brooklyn Nets is the market, which creates the willingness of satisfying consumer needs. The Brooklyn Nets market segment to satisfy the loyal basketball fans. These loyal fans share similar characteristics with other basketball fans who loves other teams from the NBA. The Brooklyn Nets meet the four criteria presented as the targeting markets; substantially, identifiablility and measurably, accessibility, and responsiveness. When segmentation of the Brooklyn Nets is concern, the geographic is everything, for instance where the Barclay center is located at is really smart on how to bring fans/consumers. The Barclay Center is where all main train lines meet. Age: mainly kids up to grown adults go to check out the games. Gender: when it comes to gender mainly men tend to favor a basketball, especially the new rival of crosstown, NY Knicks vs. Brooklyn Nets. Income: the seats closer to the actual is the most expensive, the higher up the cheaper the tickets. Now all the Brooklyn Nets needs to focus on is maintaining positioning over there competitors.

Brooklyn Nets: Integrated Marketing Communication

 

The marketing team for the Brooklyn Nets had a lot on their plates, they were competing with the other publicity's around the NBA. They had to figure out a marketing approach on how to re-introduce the Nets organization into a brand new community, yet alone into a city where the rivals are right next door the NY Knicks.  They first started with promotion on the team. The marketers informed the audience in other words the new fans emerging about this new Nets team representing Brooklyn. The marketing team focused on promotional strategy such as advertising, public relations, merchandise selling and special promotion towards tickets. This was a great way of promotional mix to introduce the Brooklyn Nets. This only led to more of an excitement for the grand opening of the Brooklyn Nets. But they had a competitor which are the NY Knicks, besides competing against each other within the season, they also have to compete in the city. Who really is the best team of New York: only on November 26, 2012 can say. The communication process involves a lot of elements, but this is one important way the Brooklyn Nets will be learned about. Noise is what occurring right now, such as advertisements, articles, the Nets store, billboards, and other media use. The feedback channel will be shown once the season is in full set and the Nets are actual contenders in the league. As the season continues on, only then we can judge.

Brooklyn Nets and their view on Developing and Managing Products

As for the Brooklyn Nets, they themselves are a new product, not necessary to the world but to the consumers, producer, and the market. The change from New Jersey to Brooklyn means new arena, new fans, new gear, new publicity, and new excitement within the community. The Brooklyn Nets' new product strategy all started with the Brooklyn community and how the community was going to accept the arrival of a new team representing this borough and the NBA. After months of negotiations and legal work, officially New Jersey transferred over to the Brooklyn and became the Brooklyn Nets. The idea generation in the development of the Brooklyn Nets focuses mainly on customers, employees, distributors and competitors. Days leading up for the Brooklyn Nets debut, the development of the organization's market strategy was finally coming together. Were already a couple months into the NBA season and already Brooklyn Nets are living up to the hype; the organization's market team created. 

Brooklyn Nets and their way of Product Concepts

The term product can be view in many different ways, but with this particular company the Brooklyn Nets its more of a persuasive promotion campaign, it can be both favorable and unfavorable. Sports fans, in this case basketball fans, are willing to purchase tickets to watch the product which are the players that make up the team, in exchange to enjoy a competitive game for a victory. This is an example of consumer product, which brings satisfaction to the consumer also known as the buyer of a personal wants. The Brooklyn Nets are part of a product mix that is associated with the NBA branding. They are one of many teams that offer clothing, jerseys, hats, headphones, wallpaper and etc. In other words the Brooklyn Nets are the product line because they are representing NBA. But this all occurs within itself, because of branding mark.

Brooklyn Nets and their Sales Promotion & Personal Selling

There are so many different ways that the Brooklyn Nets shows efforts on sales promotion. The type of sales promotion they focus on is Consumer sales promotion which ultimately targeted to a wide market. Since the Nets are new to the Brooklyn community the marketers is promoting the fact this is the new mega sports team since the early 50's Brooklyn Dodgers. Tickets sales (can be compared to premiums) for the new 2012-2013 NBA season, compared to their new rivals NY Knicks, are at a really low cost. Also before the Nets arrived to Brooklyn, they resided in New Jersey, making their loyal fans loyal customers. As a reward, for the opening game in the Barclays center against Torato Raptors, during halftime they gave out t-shirts, and a lot of enterainment as well such as contests. The NBA are mainly huge through online sales promotions such as Studhub.com, and other websites. With all the sales promotions revolving around the Brooklyn Nets and with all the publicty surrounded them, they making it to the playoff would be a great way to repay back the fans.

Advertising the Brooklyn Nets

This picture is one of the many advertising around, this one is from the train station Atlantic Ave, where the Barclay Center resides. Advertising is the way consumers can get a knowledge of the product being sold in this case Brooklyn Nets, tickets & merchandises, and what the product is truly about. Advertising is used in many different ways, in this case a billboard in one of our busiest transportation system, the radio shows such like Power 105.1 and Hot 97.1 shouting out the new arena and the latest games about to begin for the Brooklyn Nets, the in between commercials on television shows, and even in the news like for example Brooklyn 12 (a special channel only shown in the borough). This type of advertising being used is called the Product advertising, these type of advertising is demonstrating the specific goods you can receive by attending their games, being led by one of the NBA's top superstar point guard Deron Williams. In my opinion the way the marketers are advertising the Brooklyn Nets is unique and a safe approach, they are slowing introducing the players that are suppose to represents us to the Brooklyn fans, and vise a verse.

Retailing the Name Brooklyn Nets...

Retailing what the Brooklyn Nets is all about right now. The NBA season hasn't officially started, just per-season basketball is whats going on right now, which gives a glimpse on what the Brooklyn Nets has to offer as of right now. I being a Brooklyn native myself, and living off the Atlantic ave, across town from the Barclay Center, I personally went to take a look at the new, not yet open Nets Store. They do have a lot, and I mean a lot of merchandise being pending to be sold to the new Brooklyn Nets fans, waiting patiently the opening of the store. But, the fans and the people supporting Brooklyn on their new team, don't have to wait for the opening of the Nets Store, Foot Locker, Champs. Foot Action and even Macy's Sports Store has all latest jerseys, hats, posters, and even t-shirts of the Brooklyn Nets. You would think pricing of these new hot items would be a problem? But its truly not. A Simple black baseball cap with the Nets logo comes out to be around 39 bucks alone. The Brooklyn Nets merchandise are even being up to sell through electronic retailing such as websites like the NBAstore.com or the Netsstore.com. If your a true Brooklyn Nets fan go check out the merchandise and be one of the first before the season actually begins.

Brooklyn Nets Consumer Decision Making

The consumer decision making for the Brooklyn Nets started recently with the grand opening of the Barclay Center and having a huge concert with a Brooklyn native Jay-Z. This demsostrates the postpurchase behavior, by purchasing the concert tickets the consumer is expecting the outcome of the enjoyment of the concert with big celebrities. Also the opening NBA season game is here versus new rival the New York Knicks, this is when factors determining the level of consumer involvement demostrates in the interest part. The involvement of a consumer's hobby or like is naturlly vary from one consumer to another. The culture and value that the Brooklyn Nets influence on their consumers is by making service all around the Brooklyn community. The Brooklyn Nets focuses on all type of classes from lower to upper by the purchasing of the tickets you can tell.

The Developing Global Vision of the Brooklyn Nets

  The Brooklyn Nets has impacted NYC like no other team has in over five decades. The transition of New Jersey to the big apple has created a buzz within the states. But what about globally? The NBA is known all world wide, the organization of the Brooklyn Nets has taken that aspect under consideration and now has expanded their marketing vision globally. First of all, by having a owner whose mainly Russian creates a buzz of this team he owes in Russia. The co-owner Jay-Z is a very well known in the music industry globally and with his help marketing the team also makes other foreign countries take a look at Brooklyn in the NYC. Once the NBA season begins we'll see if the global marketing paid off, only time will tell.

Brooklyn Nets Target Market Approach

The grand opening date is approaching soon for the reveal of the Barclay Center with the performance of the co-owner and "best rapper alive" Jay-Z. The concert is suppose draw in the first look of their target market, which is who ever can purchase the ticket to attend the concert and full capacity in the Barclay center. This is to introduce the basketball arena and the new home of the Brooklyn Nets. As long as people who has money is able to support and consume tickets to watch the new Brooklyn Nets play, then their target market is complete. The Brooklyn Nets are the first team back in Brooklyn since the baseball team the dodgers were here 55 years ago, so the marketing strategy is to understand and get a feel to the external environment to the community. Only September 28, 2012 will be known.

Ethics and Social Reponsibility from the Brooklyn Nets

Brooklyn Nets being the latest and most surprising team about to start in the up and coming 2012-2013 NBA season,amerges a lot questions. All the expectations that the owners and organization have for the up and coming season is it ethical?
Ethics is the moral princples or value that influence heavily on the behavior of a group in this case the Brooklyn Nets. Owner Mikhail Prokhorov spents a little over $ 81 million dollar into the grand opening of the Brooklyn Nets. Mikhail Prokhorov keeps marketing that with the starting five of Deron Williams, Joe Johnson, Gerald Wallace, Brook Lopes and Kris Humphies that they can actually compete with the big dogs in the NBA like OKC's starting five, Los Angeles Lakers or even the champions Miami Heat. Some morals that the Brooklyn Nets are having is the positive impact they have brought back into the borough of Brooklyn. Last time there was a team here in Brooklyn, were the Brooklyn Dodgers in the baseball world. The Brooklyn Nets having an international owner Mikhail Prokhorov (russian) brings an international look at the Brooklyn Nets.The social responsibility of having an russian owner is that, when tourists comes into New York, a lot of tourists do sight seeing but the Brooklyn Nets being a new spot will be the new center of attention.

Strategic Advantage of the Brooklyn Nets!

The Introduction of the Brooklyn Nets into the Big Apple!...

     This video presents the Brooklyn Nets Marketing Plan to impact the Brooklyn Community!...

           It surely made an impact on me! Can't wait for the up and coming 2012-2013 NBA season,

                 I being a OKC Thunder fan, makes me take a pause on my team and focus a bit on the 

                               Brooklyn Nets.

The New Brooklyn Nets and their Strategic Planning towards the Brooklyn Community!

Less than a year ago, the Nets signed over from New Jersey to the big lights of New York City in a small borough call Brooklyn. I being a resident of Brooklyn, can see the impact the Nets are having and the 2012-2013 NBA season hasn't even started.

 

 ”Hello Brooklyn. I’m #8, Deron Williams, three-time NBA All-Star and father of four.”

 

The Brooklyn Nets marketing strategic planning is to introduce Brooklyn to the Nets and the Nets to Brooklyn.The New York Knicks are not the only power house in New York City, Brooklyn Nets are here to fight for the thrown and they are not willing to back down. Besides they entering this new NBA season, with fresh start and a shot at the championship round, they are also providing the Brooklyn community a better outlook than past troubles. Introducing the new Barclay Center on Atlantic ave, the Brooklyn community can't wait till the grand opening on September 28, 2012 of a concert of "Brooklyn's Finest" rapper/co-owner Jay-Z. The ultimate goal of the Brooklyn Nets is to bring in positive into the borough of Brooklyn as well as trophy, only the up and coming season can tell....

The Brief History of The Nets and The Mission Statement behind the Nets

          

       

                      An original member of the American Basketball Association (ABA), the Nets were founded in 1967 and initially played in Teaneck, New Jersey as the New Jersey Americans. In its early years, the team led a nomadic existence, moving to Long Island in 1968 and playing in various arenas as the New York Nets. It won two ABA championships in New York before becoming one of four ABA teams to be admitted into the NBA as part of the ABA–NBA merger in 1976. The team then moved back to New Jersey in 1977 and became the New Jersey Nets. During their time in that state, the Nets saw periods of losing and misfortune intermittent with several periods of success, which culminated in two consecutive NBA Finals appearances in the 2001–02 and 2002–03 seasons.
After 35 seasons in New Jersey, the team returned to the state of New York in 2012 to play in the new Barclays Center in Brooklyn as the Brooklyn Nets.
Now that they are here in Brooklyn, the expectations are higher than ever, just stay tune to find out what happens next....

Intro In to This Blog...

 In this blog I will explain the evolution of the New Jersey Nets to the current Brooklyn Nets.In this blog you'll get to see the Brooklyn Nets from a marketing perspective.